Culture, defined in its simplest form as ideas, norms, customs, and social behaviour of a specific group of people, has continued to influence innovation and creativity. The present environment is characterised by culture-based innovation and creativity (Hall, 2012). Culture-based innovation and creativity are anchored on heritage and traditional knowledge for purposes of coming up with transformative designs, products, or processes that would benefit a particular society (Highmore, 2009). Governments across the globe are very determined to protect both tangible and intangible cultural heritage. Tangible and intangible cultural heritages are seen as an inspirational source especially with respect to coming up with products, services, ways, or processes of transforming a particular society (Julier, 2008). A number of societal problems have been solved courtesy of culture-based innovation and creativity. Culture-based innovation and creativity are looked like a specific way of handling various issues. It is also important to note that culture-based creativity and innovation are anchored on the ability of individuals to think creatively, imaginatively, or metaphorically with the aim of challenging conventional ways of doing things and coming up with new products, ways, or processes that solve existing problems (Hall, 2012).
Culture-based creativity and innovation are considered as the pillars of present design management. The idea is to break conventions as well as the usual ways of thinking. When such aspects are achieved, culture-based creativity and innovation will result in new visions, ideas, and products (Julier, 2008). Nature of culture-based creativity and innovation has a very thin line of separation with the nature of artistic contributions that are normally contained in the art of cultural undertakings. The spontaneity, intuition, and nature of culture-based creativity and innovation are aspects capable of enriching a whole society (Highmore, 2009). Nonetheless, for effective culture-based creativity and innovation, society should have individuals that have personal abilities and technical skills while ensuring that there is a social environment within which said forms of creativity and innovation could be enhanced.
References
Hall, S. (2012) This Means This, This Means That: A User’s Guide to Semiotics. 2nd edn. London: Laurence King Publishing.
Highmore, B. (ed.). (2009) The design culture reader. London: Routledge.
Julier, G. (2008) The culture of design. 2nd edn. London: Sage.
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